The 2017 WCOED Annual Dinner will be held on Monday, November 13th in Sycamore, OH at 5:30 p.m. This is an opportunity for WCOED members and those with an interest in the organization to come together and discuss ideas and opportunities in a social environment. All with a vested interest in the economic viability of Wyandot County are welcome to attend!
Featured guest speaker:
Edward Burghard – Founder of the Strengthening Brand America Project
Ed started the Strengthening Brand America Project with a belief that teaching economic development professionals to more effectively use community branding would in aggregate help make Brand America more globally competitive.
His Strengthening Brand America blog provides coaching on a) the role of branding in community strategy development/deployment, b) how to lead diverse teams for breakthrough results, and c) managing a community’s brand image and identity.
Ed believes the ultimate success measure for both communities and Brand America is enabling residents to achieve their American Dream. In partnership with Xavier University, Ed provides insights into both the nature and health of the American Dream. Annually, he publishes a unique report ranking both state and major MSA performance based on resident perception of their degree of American Dream attainment.
Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s most preeminent branding companies, where he earned the distinguished title of Harley Procter Marketer in recognition for his expertise. Ed also led the development of the Ohio brand playing a key role in the state earning the annual Site Selection Governor’s Cup Award in 2006, 2007, 2008, 2009 and 2011.
Strengthening Brand America Through Stronger Community Branding.